The Foundation of Our Loyalty

Here, we’re all committed to the best. The best food, best housing, best use of time, best partners, best education, the best that money can buy, personal best, the best of absolutely everything.

This devotion to the best at its base is really the essence of ego. Ego wants the best of everything for itself and will do anything to get it regardless of cost. That orientation has found its newest and most unique expression in the progeny of the Me generation.

Our devotion to the best is what has eroded the foundation of our loyalty. Without loyalty and authentic caring, there’s no basis for friendship. And without friendship, it’s every man for himself…